• 08:30

    Registration starts

  • 09:30

    Alexander Van Riesen

    An introduction to the concept of B2B Online. Alexander will explain the objectives for the day and help you get the most out of the event.
  • 10:00

    Henrik Larsson Broman

    Tre supertrender för den digitala säljaren att hålla koll på!
  • 10:30

    Inger Hansson

    How can we create a relaxed relationship with our customers
  • 11:00

    Johan Svensson VD Ehandelse AB

  • 11:20

    Jonas Ogvall - Collector Bank

    B2B-marknaden tror på e-handel - men få tar täten
  • 12:00


  • 13:00

    Peter Borgman

    How to decrease entry barriers regarding your online customers
  • 13:30

    Jan Jakobsson – Postnord

    How important are deliveries to the customers buying experience?
  • 14:10

    Susanne Hjorthagen

  • 14:30

    Coffee & network

  • 15:00

    Johanna Allhorn

    Varför slår inte B2B på nätet igenom?
  • 15:30

    Round up and feedback

  • 15:50

    Alexander Van Riesen

    Wrap up

This year's speakers

Gather new insights about eCommerce trends, strategies and tactics for manufacturing, distribution and wholesale. Our expert speakers and key-notes aim to enlighten you and fill you with inspiration, exceling your company’s success.

Alexander van Riesen

Lecturer and commerce advisor


Alexander van Riesen is a digital early adopter, who over the last two decades has been at the forefront of the digital transformation. He has worked with large global companies and fast-moving startups, both as founder, CEO, in various management positions and on consultancy assignments.

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Henrik Larsson Broman

Speaker, author and trendspotter

ProSales Institute

With over 1000 lectures, Henrik Larsson Broman is one of Sweden's most engaging speakers in strategies and trends for increased growth, sales and marketing. With thousands of hours of research, observations and business intelligence, Henrik provides fact-based knowledge of what is required to succeed in creating successful companies.

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Inger Hansson

Personal development and certified ICF coach

Inger Hansson is a certified ICF- coach, team builder and an award winning speaker from Norrköping, Sweden. She has helped teams, internationally and all around Sweden, to come together and connect with their costumers. How does she do it? - Through laughter. 
Inger specializes in self-esteem and commuication. According to her, the key that opens the door to clear and free communication is laughter. We become more responsive to the conversation, whether it's positive or negative, and it creates a good, strong and safe work environment.
During her lecture, she will dare you to "live your life while you can". She will pull focus to the things that makes us doubt or consume our energy, and help you turn them into something good. You will realize and therefore be able to welcome change. - All through laughter.
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Jan Jakobsson

Head of Go-to-Market, BA ecommerce & Logistics, Postnord


With several years of logistic focus both B2C and B2B, Jan Jakobsson will give his perspective of the importance of deliveries related to the customer’s buying experience.

Which logistic trends are emerging, what do the surveys and customers say, and which conclusions can be drawn.


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Peter Borgman

CEO JS Energi / Ecommerce Advisor

JS Energi

Peter Borgman has been working with E-commerce since the late 90s and a lot of those year in the B2B sector, both at companies like Atea but also building the largest reseller in Europe of spare parts to heat pumps and air conditioners, JS Energi. 
Peter has a lot of commitment both in Ecommerce start ups, mentorships, inkubators as well as an instructor at IHM. 
The biggest passion of Peter (e-commerce) is to combine services and products in E-commerce and find new ways to add value to the product and supply chain which decreases the importance of "lowest price wins”. 

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Jonas Ogvall

Brand Manager Payments

Collector Bank

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Susanne Hjorthagen

Affärsområdeschef EDROP

Nowaste Logistics

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Johanna Allhorn

Chefredaktör för,, och

Ehandelse AB

Varje månad når och dess systersajter i Norge, Danmark och Finland hundratusentals unika besökare som alla vill ta del av det senaste från e-handelns värld. 
Som sajternas chefredaktör har Johanna Allhorn unika insikter i vad som händer i branschen. 

Vill du ha koll på läget och en inblick i vad framtiden kan föra med sig inom B2B på nätet? Missa inte hennes exklusiva presentation på årets B2B Online. 

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